NEW SPIRIT——Under the New Normal, Red Star, the pioneer drives innovation
ACCURACY——From manufacture to precision manufacture, Red Star, the driving force of industry transformation
BOUTIQUE——Culture+service, Red Star, the animateur of the new consumption pattern
Design plays an important role on promoting enterprises’ competitiveness, city development and citizens’ quality of life. In 2006, China Red Star Design Award was established in China to encourage good design and promote design industry.
In 2015 the entrants’ amount has reached to over 6,000 products from thousands of companies; in the past 10 years, there has been 42,547 products of 4,973 applicants from 31 countries to join Red Star, many of which are famous enterprises at home and abroad including Bosch, Sumsung, Harman, Kohler, Dyson, Jacob Jensen, Hitachi, Mitsubushi, Konicaminolta, BAIC, GAC, SANY, China Eastern Airlines, Asus, Lenovo, Sinian Furniture, Hisense, Galanz, Sacon Group, Robam, Midea, Littleswan, Li-ning, Xiaomi etc. Now Red Star has built great influence in the design industry and business circles.
Red Star adhers to the principle of “Fairness, Justice, Commonweal, Top-level and Internationalization”, Red Star has been inviting domestic and international well known design experts to judge the entry products, guarantees the award’s international level and public credibility. 2015 Newly opened Public Vote invites the public to vote for their favourite design. The vote results will be announced together with jury's results on the award ceremony. Totally 1 million click rate and more than 100,000 votes came out in 2015.
Red Star maintains its cooperative relationship with CCTV, Economic Daily, China Daily, Science & Technology Daily, Sina.com, etc mainstream media, promote enterprises, designers and products with good design.
Until 2015, 138 invited by UNESCO, Nairobi University, Milan Design Week, Design Korea etc organizations to hold exhibitions in Paris, Milan, Seoul, Nairobi, Cape Town, China Hong Kong, China Taipei, Beijing, Tianjin, Guangzhou, Hangzhou, Chengdu, Fuzhou, Qingdao, Shenzhen etc 36 cities have been held; over 3 million people have visited the exhibitions.
Each year, from middle March to late June, products which are designed or manufactured by enterprises registered in China or those that are batch sold in China are qualified to apply. And the award ceremony is held at the end of the year.
To better the service for the participants and enhance the influence of the awarded brands of good design, China Red Star Design Award starts up cooperation with its partners in 2016 to bring a wider exposure of the awarded products and expand marketing channels. Our partners are including Yami Media, Gome Online, Visual China Group, Mibo Media, Pin3D and so on. To promote the service industry development, we also cooperate with Optical Valley Incubator and Suzhou Library, etc.
In the process of the development of China design, Red Star witnesses the changes, from the appearance design to service providing, design gradually becomes a significant factor of the business strategy. In the year of 2016, Red Star sets its goal as "Revolution of 'Design supply side' of changing its content and value pattern" by creating the new supply through design, which must be the embodiment and interpretation of the Five Development Concept "innovation, coordination, green, opening, sharing".