MiOne has a very clear market target. It well grasps the DIY capability of the high-level mobile phone enthusiasts, not only opening up new areas of its own in the highly competitive mobile phone market, but also creating new type of customized service and sales model for high-level mobile phone users. MiOne stresses the flexibility of high-level users’ DIY and personalized user experience. Its production crafts, packaging design and marketing through social networking is worth recommending. MiOne, as the typical new type of IT industry representative, sets a good example for other Entrepreneurs.
Launched as the first Chinese phone to support a 1.5GHz dual-core chip, powered by the duel-partition update system. Semi-transparent reflection film is employed to ensure a better vision under direct sunlight. Also, graphite film is employed to improve radiating effect. 1GB RAM, eight megapixel camera. Adreno 220 processor; 1930mAh-capacity lithium polymer battery. Exclusively distributed through web store; retailed at 1999 Rmb.