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LG Electronics Design China:Traditional material combines modern technology—Interview to Tong Ying, Chief designer of LG Electronics Design China


      

DM92 Series LED Premium 3D TV monitor designed by LG Electronics Design China was awarded as 2012 China Red Star Design Award Gold Prize. With regard to the design concept of winner work, Red Star interviewed Tong Ying, Chief designer of LG Electronics Design China.

 

Red Star: what is your opinion on design, and its effects on nation, firm and individual?

Tong Ying: Design should be a kind of language, I think, also emotional expression. Designer bonds people and product by design language, therefore design is a symbol of human civilization and evolution, nation development as well.

 

Red Star: could you please tell us why chose Red Star to participate?

Tong Ying: As a design firm, we see Red Star is the most influence design award in China and pay a lot attention as Red dot, IF. We participated Red Star many times, and Red Star juries are trustworthy.

 

Red Star: Thank you for high evaluation, so what do you think Red Star can bring benefits to participants?

Tong Ying: LG is one of the earliest companies into China market, and always try to stand hard in China market. LG tends to promote products to China market via Red Star, and Red Star’s media resources can deliver LG design principal to public.

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