"I think it plays a very important role in lifting the benchmark for design. It gives designers, manufacturers, businesses in China a level, to say this is excellence. It lifts the industry, it also plays an important role in promoting design to consumers, to Chinese consumers, but also to an international market, saying this is excellence in Chinese design. This Is very important because consumers need to understand what good design is and this is what the world programs do, they lift the benchmark, and they promote products that have been well designed through mechanism like this. So it’s very good to see that the China Red Star Design Award is now easily one of the most internationally recognized design awards in the world, so it’s done very well."
-- Brandon Gien, President of Icsid 2013-2015, President of Australia International Design Award